Abstract: If we accept the advent of agile systems development methods as a disruptive technology, then what have we learned from the perturbation? An important lesson to learn is not how agility changed existing methods, but rather what changes in the environment precipitated agile methods and what can we learn about the future of systems development from these changes? In this paper, we re-conceptualize systems development methods from both a service-dominant logic (S-DL) perspective (Vargo and Lusch 2004) and from the perspective of the co-creation of value (Prahalad and Ramaswamy, 2004) between systems developer and customer during the systems development life cycle (SDLC). In software development, value co-creation happens in the form of meeting customer needs as well as the creation of new operant resources. We provide a new conceptualization of systems development method selection based on these ideas and illustrate some implications from both the S-DL and Co-creation perspectives. This conceptualization should afford new areas for future research which assumes that agile vs. plan-driven methodology choice is a false dichotomy.

Keywords: Systems development methods, Service-Dominant Logic, Co-Creation, Agile

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Recommended Citation: Babb, J. S., Keith, M. (2012). Co-Creating Value in Systems Development: A Shift towards Service-Dominant Logic. Journal of Information Systems Applied Research, 5(1) pp 4-15. http://jisar.org/2012-5/ ISSN: 1946-1836. (A preliminary version appears in The Proceedings of CONISAR 2011)