Abstract: A challenge often facing survey researchers is finding an appropriate sample that is representative of the target population. Researchers are often constrained by resources (e.g., cost) and time which often limits them to using convenience sampling (e.g., student population). With the increase availability and use of crowdsourcing services, many researchers are finding a resource that provides a larger, random population to target. This paper discusses two approaches to crowdsourcing, social networking site and Amazon Mechanical Turk, to help researchers understand the options available for crowdsourcing surveys. Techniques are presented as well as benefits and potential issues to these approaches for survey research.
Keywords: Surveys, Crowdsourcing, Amazon Mechanical Turk, social networking sites, Sample
Download this article: JISAR - V10 N1 Page 44.pdf
Recommended Citation: Cummings, J., Sibona, C. (2017). Crowdsourcing Surveys: Alternative Approaches to Survey Collection. Journal of Information Systems Applied Research, 10(1) pp 44-54. http://jisar.org/2017-10/ ISSN: 1946-1836. (A preliminary version appears in The Proceedings of CONISAR 2016)