Abstract: Sentiment analysis is the review of written or verbal communications to determine some measure of emotion or feeling in the communication. Search engines are one of the most popular sites visited on the Internet generating hundreds of billions of hits per month worldwide. Obviously privacy policies related to these search sites are extremely important. Our study reviews the privacy policies of the two largest US based search engines, Google and Yahoo to determine the overall sentiment of their privacy policies. Significant individual findings and significant differences were found using several sentiment and opinion analysis methods.
Keywords: setiment analysis, opinion analysis, search engines, content analysis, qualitative analysis, opinion mining
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Recommended Citation: Peslak, A. (2017). Sentiment Analysis and Opinion Mining: Current State of the Art and Review of Google and Yahoo Search Engines’ Privacy Policies. Journal of Information Systems Applied Research, 10(3) pp 38-47. http://jisar.org/2017-10/ ISSN: 1946-1836. (A preliminary version appears in The Proceedings of CONISAR 2016)