Abstract: User attrition is a prevalent issue in the mobile payment market due to severe competition. Our study examines key factors contributing to the loyalty of mobile payment services, adopting flow and task-technology fit (TTF) theories. Based on the survey with 228 mobile payment users in China, our findings suggest that as the degree of fit among all three dimensions – task, skill and technology - increases, users are more likely to perceive mobile payment useful, to be satisfied, and to continue to use it. These findings provide practical implications for developing effective user retention strategies in the market.
Keywords: Flow Theory, Loyalty, Mobile Payment Service, Perceived Usefulness, Task-Technology Fit Theory
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Recommended Citation: Chen, C., Choi, H., Xiong, J., Tang, Y. (2019). Aligning the Factors of Skill, Technology and Task to Influence the Continued Use of Mobile Payment Users in China. Journal of Information Systems Applied Research, 12(2) pp 18-29. http://jisar.org/2019-12/ ISSN: 1946-1836. (A preliminary version appears in The Proceedings of CONISAR 2018)