Volume 5

V5 N3 Pages 31-39

July 2012


Google Chrome and the Paradigm Shifts in the Browser Market Among Users


Ken Corley
Appalachian State University
Boone, NC 28608, USA

Scott Hunsinger
Appalachian State University
Boone, NC 28608, USA

Abstract: In November 2011, Google's Chrome browser became the second most popular browser worldwide, surpassing Mozilla Firefox for the first time. This study investigates the perspective of users using two methodologies. First, a focus group was interviewed regarding factors influencing their decision to use specific Internet browsers. Second, a survey was constructed and administered based on the infor-mation gathered from the focus group, recent studies noting influence of the 'affect' construct in decision- making, and Ajzen’s recommendations for the Theory of Planned Behavior. The results of data analysis suggest Attitude, Perceived Behavioral Control, and Affect positively and significantly influence a user’s intention to use the Chrome browser. Implications are discussed.

Keywords: Google Chrome, Theory of Planned Behavior, Behavioral Intention, Affect

Download this article: JISAR - V5 N3 Page 31.pdf


Recommended Citation: Corley, K., Hunsinger, S. (2012). Google Chrome and the Paradigm Shifts in the Browser Market Among Users. Journal of Information Systems Applied Research, 5(3) pp 31-39. http://jisar.org/2012-5/ ISSN: 1946-1836. (A preliminary version appears in The Proceedings of CONISAR 2011)