JISAR

Journal of Information Systems Applied Research

Volume 12

V12 N2 Pages 18-29

August 2019

Aligning the Factors of Skill, Technology and Task to Influence the Continued Use of Mobile Payment Users in China

Charlie Chen
Appalachian State University
Boone, NC 28608, USA

Hoon Choi
Appalachian State University
Boone, NC 28608, USA

Jason Xiong
Appalachian State University
Boone, NC 28608, USA

Yong Tang
University of Electronic Science and Technology of China
Sichuan, China


Abstract: User attrition is a prevalent issue in the mobile payment market due to severe competition. Our study examines key factors contributing to the loyalty of mobile payment services, adopting flow and task-technology fit (TTF) theories. Based on the survey with 228 mobile payment users in China, our findings suggest that as the degree of fit among all three dimensions – task, skill and technology - increases, users are more likely to perceive mobile payment useful, to be satisfied, and to continue to use it. These findings provide practical implications for developing effective user retention strategies in the market.

Keywords: Flow Theory, Loyalty, Mobile Payment Service, Perceived Usefulness, Task-Technology Fit Theory

Download this article: JISAR - V12 N2 Page 18.pdf

Recommended Citation: Chen, C., Choi, H., Xiong, J., Tang, Y. (2019). Aligning the Factors of Skill, Technology and Task to Influence the Continued Use of Mobile Payment Users in China. Journal of Information Systems Applied Research, 12(2) pp 18-29. http://jisar.org/2019-12/ ISSN: 1946-1836. (A preliminary version appears in The Proceedings of CONISAR 2018)