Abstract: The need for analytics and data-driven decision making in higher education has been on the rise as college and university leaders deal with student success, affordability, and competition in the management and growth of their institutions. Within higher education, Institutional Research (IR) offices on campus have traditionally acted as the data keepers and official reporters for institutional information. In response to the need for analytics and data-driven decision making, IR offices have started to shift from being reporters to analysts. This paper will provide an overview and history of business intelligence (BI) in higher education and the shift towards BI in IR offices. In addition, the paper will also analyze The Association for Institutional Research (AIR), the national professional organization for IR, annual forums to provide trends and insights on analytics and BI in higher education.
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Recommended Citation: Perkins, L., Ariyachandra, T., (2021). Enhancing Learning Analytics: The Rise of Institutional Research. Journal of Information Systems Applied Research14(3) pp 14-21. http://JISAR.org/2021-3/ ISSN : 1946 - 1836. A preliminary version appears in The Proceedings of CONISAR 2020