10 pages 387 K bytes

Cross-Cultural View of Handheld Wireless Media Usage Mary R. Lind North Carolina A&T State University Greensboro, NC 27411 USA Chi Anyansi-Archibong North Carolina A&T State University Greensboro, NC 27411 USA

Abstract: The influence of the cultural context on the usage of wireless media in Nigeria as compared to usage in the United States is examined in this paper. Here the factors ease of use, fun, and flow are examined in a cross cultural context. While wireless media are at an earlier stage of adoption in Nigeria than the United States, according to the respondents’ comments these media are having a significant impact on their lives. This research addresses the impact on their culture.

Keywords: handheld wireless device, culture, ease of use, fun, flow, Nigeria, United States

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Recommended Citation: Lind and Anyansi-Archibong (2009). Cross-Cultural View of Handheld Wireless Media Usage. Journal of Information Systems Applied Research, 2 (7). http://jisar.org/2/7/. ISSN: 1946-1836. (A preliminary version appears in The Proceedings of CONISAR 2008: §2365..)